Niche Marketing

The term niche marketing means different things to different people.

Generally it is known to mean the developing of websites in sub
mainstream market segments to profit from selling products,
generating advertising revenue or other forms of website
monetization.

Niche marketing is effective because it allows you to operate in
markets that are less competitive meaning you have the potential as
a new or seasoned marketer to capitalize on big opportunities with
relative ease and far less cost.
Particularly for new marketers, niche marketing can be the key to
riches because it allows you to compete on a level playing field.
You don't have to jump into the ring with the heavy weights, you
can develop your skills in the junior divisions before moving into
the big leagues.

If you pick the right niche you can build your site, extablish
yourself as an expert, sell your own products, recommend other
people's products, the opportunities can be endless and good money
can certainly be made.

The trouble is that as niche marketing grows in popularity, many of
the markets we called niche markets are now not so nichey at all,
they're almost as bad as mainstream markets in terms of their
competitiveness and difficulty to profit from.

The markets that spring to mind are things like acne, dog training,
or anxiety. Markets like these, while they can still be profitable
will not make the average web marketer alot of money at all. Even
the more nichey versions, acne treatments, dog training videos or
anxiety relief are difficult for most people to compete in and make
money.

Then there's the other extreme. You can go to the tiny tiny niches
that get almost no search volume. You can find "long tail" keywords
like 'pug training schools in atlanta" or "acne treatments that
work in 2 days". The problem with these are, 1. that they often
don't get enough traffic and 2. they are so specific that even if
you can drive traffic, there isn't much you can do to serve those
people except show them ads. Again this can be profitable if you
know how to do it but it seems like there just has to be an easier
way...

The niche marketers that really make the most money are those that
know how to find the perfect balance between competition and search
volume. Not only that but they know how to analyze the nature of a
niche market to determine how much potential it really has before
they enter it.

By doing this they find markets that can make them big money very
quickly, faster than most people think possible.

Then when they do find markets they know how to make sites that
will capitalize on them as effectively and efficiently as soon as
possible. The result? Big profits, easily, and quickly.

There is no doubt that niche marketing although often a tricky
game, can be wildly profitable when done right.

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Andrew Hansen is an author, web marketer and entrepreneur. His
newest report, Niche Marketing On CRACK details a step by step
method that anyone can use to start generating big money from tiny
traffic in a short space of time. For more information see
http://tinyurl.com/NicheMarketingOnCrack